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McDonald’s Teams Up with Doodles NFTs for “GM Spread Joy” Event

  • McDonald’s partners with Doodles NFTs for the “GM Spread Joy” campaign, combining physical branding with digital innovation.
  • The partnership brings Doodles' unique rainbow-themed drawings to McCafé coffee cups in the US.
  • Consumers of McCafé hot drinks can access exclusive digital rewards via the McDonald’s app.
  • McDonald’s aims to engage younger, tech-savvy audiences and bridge the gap between conventional business models and the digital economy.

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