Attendance numbers are often the first metric used to evaluate an event’s success, but it's important to consider other factors beyond crowd size.Engagement and interaction from attendees are valuable indicators of event success, as they show how well the event resonated with participants.Assessing brand impact and lead generation helps determine if the event nurtured relationships that could lead to future sales.Using technology for event management can streamline the process of tracking engagement and ROI, providing valuable insights for future events.