<ul><li>The turmoil surrounding tariffs may result in a 10% cut in advertising budgets for media planning and buying.</li><li>Cutting back ad spending has negative consequences, as brands lose future revenue.</li><li>The review of media planning and buying should consider the long-term ROI multipliers and the full-funnel effectiveness of various media channels.</li><li>The media mix varies in different verticals, with large automotive advertisers investing more in traditional formats and retailers balancing between traditional and digital media.</li></ul>

Media Planning and Buying in the Time of Tariffs

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