<ul><li>At the recent D2C Summit, Future Group's founder praised Meesho's impressive growth, positioning it alongside giants like Amazon and Flipkart.</li><li>The SoftBank-backed platform, known for its zero-commission model, is shifting focus to branded products through its revamped Meesho Mall. It has partnered with over 1,000 brands and targets consumers in Tier 2 and 3 cities.</li><li>While profitability was claimed in July 2023, its continued success hinges on competitive pricing and logistics efficiency. Analysts suggest Meesho could adopt strategies like acquisitions and private labels, similar to Zudio, to enhance its offerings and maintain growth in the competitive e-commerce landscape.</li></ul>

Meesho Courts D2C Brands: Will It Be Match Made In Heaven?

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