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Meesho Uses AI to Make Shopping Smarter
- Meesho has joined the list of Indian e-commerce giants using AI to enhance user experience.
- The Bengaluru-based startup evaluated different generative AI solutions and opted for Azure OpenAI for cost optimization of call centres.
- The company also uses GitHub Copilot for its internal developer ecosystem.
- Meesho's revenue grew by 33% to ₹7,615 crores in FY 2023-24.
- The startup has leveraged generative AI and machine learning for better discovery, in-app experience and customer support.
- Meesho uses LLMs in customer support to deal with large volumes of inquiries and to scale human-intensive workflows.
- LLMs automate the creation and annotation of annotated ground truth data, which eases the process of manual labelling.
- Meesho uses LLMs to understand transliterated text in Indic languages, which is inherently ambiguous, to validate results and improve queries.
- Meesho utilises AI for set-up journeys cataloguing, logistics, fraud detection and scaling fulfilment operations.
- Meesho is not alone, Flipkart has also introduced its AI-powered search feature, Immerse, which offers a fusion of text and image search capabilities underpinned by generative AI.
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