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Meesho’s Voicebot Cuts Call Costs by 75%

  • Bengaluru-based e-commerce platform Meesho has deployed an AI-driven voicebot that manages 60,000 calls per day, reducing customer call costs by 75%.
  • The voicebot operates in Hindi and English and has brought down the cost per call by 75%, from 25% to 15%.
  • Meesho plans to automate more complex calls and add new languages to enhance customer accessibility and convenience.
  • Meesho's revenue grew by 33% to ₹7,615 crore last financial year, partly attributed to AI-driven efficiencies.

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