<ul><li>Amazon introduced Alexa+, an upgraded version of its virtual assistant powered by generative AI.</li><li>Alexa+ offers improved contextual understanding, personalization, and the ability to plan events and book travel on behalf of the user.</li><li>The upgrade also brings a redesigned user interface on the Echo Show, enabling new features such as setting up complex routines and controlling music playback across rooms.</li><li>Alexa+ will be available on Echo devices, the Alexa mobile app, and a new web browser experience, with rollout expected in the US within a few weeks.</li></ul>

Meet Alexa+, Amazon’s upgraded virtual assistant powered by AI

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