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Startup Story
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Meet Karta: The AI Agent Built to Replace Complex Customer Support
- Two IIT Bombay and IIM Ahmedabad alumni, Vijay and Abhishek, created Karta, an AI agent, to revolutionize customer support.
- Karta aims to fully resolve user queries with empathy and reliability, unlike traditional chatbots.
- With GenAI technology, Karta can gather and reason over complex data to enhance support capabilities.
- Karta's flagship AI support agent, Yara, has successfully deflected 70% of tickets for SmartStaff.
- Karta's proprietary memory graph and reasoning technology allows it to handle complex support flows effectively.
- The team behind Karta consists of experienced individuals from top companies, fostering a culture of ownership and learning.
- Karta has gained traction in sectors like fintech by automating tasks such as KYC, refunds, and onboarding.
- Despite challenges like data readiness and trust issues, Karta is preparing to raise its seed round to expand and evolve further.
- Karta exemplifies how AI can be both efficient and empathetic, solving complex problems while maintaining a human touch.
- Advice from the founders includes understanding the problem deeply, engaging with users regularly, and prioritizing team over ideas.
- Karta's goal is to become the default AI employee for customer-facing teams in India and beyond, emphasizing reliability and delightful customer experience.
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