A naukri.com initiative
Hackernoon
3d
290
Image Credit: Hackernoon
Meet Meliorar, Winner of Startups of The Year 2024 in Art Category
- Meliorar is a design agency that partners with startups and businesses across Europe and the MENA region to improve user experience through behavior-led UX design.
- Their mission is to make complex tools feel natural and intuitive by focusing on how products function, flow, and perform.
- They aim to redefine 'good UX' by grounding their designs in human behavior and strategic clarity for sustainable growth.
- Meliorar empowers startups and growth-stage companies by simplifying complex tools, lowering barriers to adopting technology, and accelerating digital transformation.
- They differentiate themselves by focusing on behavior, outcomes, and making powerful products feel human, rather than just visual design.
- Winning the Startups of The Year 2024 title was a surreal and validating moment for Meliorar, recognizing their team's dedication and commitment to behavior-led design.
- A significant turning point for the startup was shifting from visual design to behavior-first UX strategy, which enhanced their positioning and client relationships.
- In 2024, Meliorar learned the importance of understanding user behavior for innovation, emphasizing intuitive UX and clear behavioral architecture over chasing trends.
- Meliorar envisions the future of UX design intersecting with behavioral science and AI systems, emphasizing the importance of understanding human behavior for real innovation.
- In 2025, the company plans to advocate for more human-centered design in emerging technologies like AI and to make complex tools more accessible and human-centric.
- Their experience with HackerNoon has been positive, valuing the platform's understanding of the tech world and acknowledging the opportunities it provides for visibility and credibility.
Read Full Article
17 Likes
For uninterrupted reading, download the app