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Meet Partiful, the Gen Z party-planning staple that's taking on Apple
- Partiful, a Gen Z party-planning app, was launched in 2020 by Shreya Murthy and Joy Tao with a focus on bringing people together in person.
- Despite the challenges posed by the Covid-19 pandemic, Partiful has thrived and now boasts millions of users for various events.
- Catering to users aged 20 to 30, Partiful differentiates itself with its humorous and casual designs, attracting a loyal following.
- In the first quarter of 2025, Partiful saw a significant increase in monthly active users, with most users based in the U.S.
- Partiful competes with other party-planning apps like Apple Invites, Eventbrite, Evite, and Punchbowl, each offering unique features and target markets.
- Founded by Murthy and Tao, both Princeton University alumni, Partiful aims to simplify planning intimate social events that are often coordinated through text chains.
- The platform's customizable invitations and features such as RSVP tracking and in-app photo albums have resonated with users, especially young postgraduates.
- Partiful has seen steady growth and popularity, with over 60% of active users checking the app weekly, showing strong user engagement.
- While Apple's entry into the event-planning space with Apple Invites has raised competition, Partiful remains confident in its unique value proposition.
- Partiful's free accessibility and quirky design elements have contributed to its success, with recognition from app distributors like Apple and Google Play.
- The app's popularity suggests a growing need for seamless and fun event-planning tools, especially among young adults navigating social transitions.
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