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Meet The D2C Startups Dazzling India’s Jewellery Market
- Indian D2C jewellery startups have emerged to serve the growing demand for online jewellery products, due to factors such as rising urbanisation, evolving fashion preferences, and cultural significance.
- BlueStone is a Bengaluru-based omnichannel jewellery retailer with a valuation of $970mn after its INR 900 Cr funding round.
- GIVA is a Bengaluru-based fine jewellery brand focusing on authentic 925 fine silver jewellery. It has raised INR 525 Cr in its Series B funding round.
- Kushal’s is a Motilal Oswal-backed fashion and jewellery brand offering antique ornament alternatives.
- Metaman is a men’s jewellery startup backed by the likes of Suniel Shetty and KL Rahul.
- Pipa Bella is a fashion and accessories brand for contemporary jewellery, recently acquired by Nykaa.
- Palmonas is a demi-fine jewellery brand for women that offers a range of contemporary options for daily and occasion wear which has Bollywood actor Shraddha Kapoor as its co-founder.
- Sukkhi is an omnichannel brand that designs and sells a diverse range of jewellery collections for men and women.
- Trisu, a fashion accessories brand offering gold vermeil jewellery with 18-karat gold plating on silver, has achieved a 24x growth within eight months.
- Voylla, an omnichannel Jaipur-based fashion jewellery startup, recently raised $15mn from private equity firm Peepul Capital.
- Zariin is an omnichannel jewellery brand founded in 2010 that claims to sell products in over 21 countries and 200 stores worldwide.
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