Christina Gleave is the lead creative designer at Manx National Heritage (MNH) responsible for the graphic design of historic sites, attractions, and events on the Isle of Man.
Gleave's role involves balancing heritage preservation with the need to make designs fresh and accessible, as seen in the current exhibition at Manx Museum featuring the works of Archibald Knox.
Archibald Knox, a Manx-born designer, made significant contributions to Britain's Arts and Crafts movement and his works are being showcased, highlighting his creative output.
Gleave handles various design tasks, including exhibition design, marketing materials, educational resources, and branding for MNH.
She updated MNH's branding by eliminating the Celtic knot and red color, opting for a cleaner purple logo design that distinguishes it from previous iterations.
Gleave's responsibilities include designing four exhibitions annually, catering to diverse audiences from locals to tourists and coordinating with curators to tell engaging stories.
She faces challenges such as designing for different groups like school visitors, cruise ship passengers, and motorbike enthusiasts during events like the TT Races.
Gleave's use of Optima typeface for signage and wayfinding across the island ensures consistency and easy navigation for visitors.
Despite weather challenges and supply delays, Gleave's hands-on approach allows her to witness audience engagement with her designs at heritage sites.
The ongoing Knox exhibition provides Gleave with the opportunity to observe audience interactions and make adjustments for future projects based on visitor feedback.
Her work extends to creating print materials for marketing and communications, showcasing her broad expertise in graphic design for cultural heritage.