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Meghan Markle can make her Martha Stewart era a success — but she shouldn't try to be relatable, PR pros say
- Meghan Markle's Netflix show, 'With Love, Meghan,' recently debuted, with her upcoming lifestyle brand, As Ever, set to launch in spring.
- PR and branding experts suggest Meghan should leverage her royal status to succeed in the competitive lifestyle industry.
- Facing the challenge of standing out and being relatable in a saturated market, Meghan aims to appeal to fans from her blogging days while attracting new audiences.
- Despite her royal background, critics are ready to analyze and scrutinize Meghan's new ventures in lifestyle and branding.
- Meghan's past blog, The Tig, showcased her interests before her royal marriage, offering a basis for her current endeavors.
- To succeed in the crowded lifestyle industry, Meghan will need a strong unique selling point and a clear brand identity for As Ever.
- Consistency has been a challenge for Meghan post-royal life, with ventures like 'Pearl' and the Spotify podcast deal facing setbacks.
- Meghan's brand evolution and public perception have been a topic of discussion, with the need to build trust among her audience.
- Her new ventures portray a luxurious yet somewhat aspirational branding strategy, potentially appealing to a diverse audience.
- While relatability may be a challenge for Meghan due to her unique position, experts suggest she can use her story to create an American dream narrative for her lifestyle brand.
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