<ul><li>Meghan, with her new lifestyle brand As Ever, attempts to portray poshness while appealing to the masses.</li><li>The rollout of As Ever reveals a gap between Meghan's self-image and public perception.</li><li>Despite the hello-little-people tone, Meghan struggles to fill her large platform with substantial content.</li><li>The announcement of As Ever hints at Meghan feeling pressured to share the brand prematurely.</li><li>In the competitive celebrity lifestyle space, Meghan faces challenges compared to established figures like Gwyneth Paltrow.</li><li>Meghan leverages her royal adjacency and husband Prince Harry in promoting As Ever.</li><li>The new brand name reflects a shift towards a classier image, distancing from their previous brands.</li><li>Meghan's branding strategy revolves around selling an ersatz poshness that resonates with a broader audience.</li><li>Her previous brand, The Tig, had a more personal touch compared to the current approach with As Ever.</li><li>Meghan's video promoting As Ever shows a disconnect in understanding her audience's views and expectations.</li></ul>

Meghan’s rebranded herself – and it’s another valiant attempt to flog poshness to the little people | Emma Brockes

Discover more