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Mehrdad Soltani: Defying Persian Music into the Digital Generation
- Mehrdad Soltani is redefining Persian music by mingling traditional tunes with modern platforms like digital streaming, YouTube, and social media for wider reach and preserving the culture.
- As a modern artist, Mehrdad uses analytics to understand his audience, including the demographic makeup of Spotify listeners, favorite tracks, and patterns of engagement, to refine his content and integrate technology into his creative process, driving his success in the digital age.
- Mehrdad's collaborative approach and powerful foundation is that the greatest art is achieved through shared ideas, having collaborated with legends such as bassist Babak Riahipour and lyricist Majid Adib to produce both personal and relatable tracks.
- Mehrdad communicates with his audience through all possible social networks, including Instagram, sharing parts of his work process, news about upcoming projects, and bits of his life to build a community of co-travelers who can further spread his message across the world.
- Mehrdad marries technology with cultural preservation, using digital means to amplify the traditional storytelling vehicle of Persian music for the modern listener, maintaining that very Persian culture within every melody.
- Mehrdad's music speaks to universal emotions, making it relatable to listeners irrespective of language or cultural background, and has global relevance in the ever-changing music scene.
- By managing his career as a business, Mehrdad Soltani has created a brand that exists outside of the music, including collaborations, strategic partnerships, and digital presence, providing a holistic approach to success, making him a role model for aspiring artists in the modern music industry.
- Mehrdad Soltani's story inspires others to shift into a process of change, think globally, and use technology as a tool for cultural preservation while preserving the Persian music culture with innovative ideas.
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