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VentureBeat
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Meow Wolf and Niantic Spatial explore expansion of multimedia art with AR
- Meow Wolf partners with Niantic Spatial to explore multimedia art through augmented reality.
- The collaboration aims to bring Meow Wolf's immersive worlds beyond physical exhibitions into AR using Niantic's VPS.
- Niantic Spatial sold games like Pokemon Go to Scopely for $3.5 billion but retained Ingress and its geospatial technology.
- The partnership starts with a closed beta at Meow Wolf's Convergence Station in Denver to blend real-world discovery with in-exhibition storytelling.
- The collaboration may evolve into a multiplayer platform for art exploration, storylines, and spatial challenges.
- Features may include AR portals, quests, show moments, and community worldbuilding in Meow Wolf's Universe.
- The project aims to allow participants to engage with Meow Wolf content in real-world settings and within exhibition spaces.
- Niantic Spatial's COO sees Meow Wolf's narrative universe as ideal for geospatial AR integration.
- The official unveiling of the collaboration will happen during Niantic Spatial CTO's keynote at Augmented World Expo on June 11.
- Meow Wolf is renowned for creating immersive experiences like House Of Eternal Return and Omega Mart.
- Meow Wolf's upcoming locations include Los Angeles in 2026 and New York City, continuing its imaginative journey.
- The company collaborates with visionary artists and is committed to engaging visitors through discovery and play.
- Meow Wolf aims to blur the lines between reality and fantasy, leading in themed entertainment and human imagination.
- As a B-Corporation, Meow Wolf invites all to explore its mind-bending realms of creativity.
- The partnership explores the potential of combining Meow Wolf's immersive storytelling with Niantic's AR technology for engaging art experiences.
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