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Mercedes-Benz partners with Tencent and EA – Need for Speed: Assemble coming to MBUX cars in China

  • Mercedes-Benz partners with Tencent and EA to enhance the in-car gaming experience.
  • Through collaboration, Need for Speed: Assemble will be available in Mercedes-Benz vehicles in China by the end of 2024.
  • The game will be sent through an over-the-air update to vehicles with the third-generation MBUX.
  • Players can use their Bluetooth gaming controller and experience immersive gameplay with synced ambient lighting and massaging seats.

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