Mercedes-Benz partners with Tencent and EA to enhance the in-car gaming experience.Through collaboration, Need for Speed: Assemble will be available in Mercedes-Benz vehicles in China by the end of 2024.The game will be sent through an over-the-air update to vehicles with the third-generation MBUX.Players can use their Bluetooth gaming controller and experience immersive gameplay with synced ambient lighting and massaging seats.