Mercedes-AMG faced criticism for replacing the C63's V-8 engine with a hybrid four-cylinder, hinting at a future change.
Mercedes-AMG CEO Michael Shiebe acknowledged the need for better explanation of the technology to customers, especially V-8 enthusiasts.
Despite steep discounts to sell the C63, AMG stands by the belief that consumers simply need more time to accept the new technology.
Mercedes-AMG plans to create visually distinct cars to differentiate them from mainline Mercedes products amidst ongoing consumer feedback and discussions on the C63's engine change.