<ul><li>Payment processors are shifting from infrastructure providers to strategic enablers, offering value-added services.</li><li>Merchants now demand more value from their payments partners, leading processors to offer advanced analytics, fraud tools, and seamless user experiences.</li><li>The focus is on consumer optimization, cost optimization, conversion optimization, and risk optimization.</li><li>Worldpay, for example, offers account updater tools and network payment tokens as part of their value-added services.</li></ul>

Merchants Demand Value at Every Touchpoint From Their Payments Processors

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