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Merging Product and Marketing: The Future of Startups

  • The most successful startups of the future are the ones that break down the walls between product and marketing teams.
  • Customers today want authenticity and a company that understands their needs.
  • When product and marketing teams collaborate, impressive results can be achieved.
  • To succeed, startups need to recognize that marketing is an integral part of the product lifecycle and merge these disciplines.

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