Austria-based digital rights group noyb has sent a cease and desist letter to Meta over its AI training plans, arguing they are not GDPR-compliant.
Meta intends to feed its AI models with public posts and user interactions from May 27, 2025, with an opt-out option, which noyb contests as a violation of GDPR rules.
noyb believes Meta should seek opt-in consent under GDPR regulations rather than relying on opt-out mechanisms.
The group has threatened Meta with an injunction and potential class actions if the AI training proceeds without changes.
Meta's use of the legitimate interest provision in GDPR is questioned by noyb, as it may infringe on users' rights and freedoms.
Noyb argues Meta's AI training won't be able to comply with GDPR rights like the right to be forgotten or access to data due to the nature of the database.
Meta's dialogue with EU regulators and reference to an EDPB opinion are deemed insufficient by noyb regarding the legality of AI training.
Despite warnings from consumer protection groups, Meta plans to start feeding its AI models with EU user data on May 27, prompting concerns and potential legal action.
Users are advised to opt out of Meta AI training if they wish to protect their data privacy by filling out objection forms on Facebook and Instagram.
noyb continues to advocate for user consent as a solution to GDPR issues around Meta AI training and is evaluating legal actions if necessary.