Meta announced a $50 million fund to incentivize content creation in Horizon Worlds, a social gaming platform.Horizon Worlds is Meta's attempt at building a connected 'metaverse' platform for social interaction and gaming.With the launch of Horizon Worlds on flatscreen devices, creators face challenges in catering to both VR and non-VR audiences.Meta introduced a $50 million 'Creator Fund' to reward creators of worlds that drive high visits and retention.The fund aims to boost content creation on Horizon Worlds and enhance its engagement metrics.Meta's focus on Horizon Worlds has impacted developers of self-contained VR apps, leading to staff cuts and restructuring.Many VR studios struggle due to shifting user preferences towards free-to-play models over paid apps.Despite investing in VR content, Meta's shifting focus creates uncertainty for developers relying on the Quest platform.Meta highlights the success of free-to-play VR titles like Gorilla Tag, signaling a trend towards this model.The company maintains support for paid VR apps but faces criticism for platform changes affecting self-contained VR developers.