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Meta Announces $50M ‘Horizon Worlds’ Content Fund as Some VR Studios Struggle to Make Ends Meet

  • Meta announced a $50 million fund to incentivize content creation in Horizon Worlds, a social gaming platform.
  • Horizon Worlds is Meta's attempt at building a connected 'metaverse' platform for social interaction and gaming.
  • With the launch of Horizon Worlds on flatscreen devices, creators face challenges in catering to both VR and non-VR audiences.
  • Meta introduced a $50 million 'Creator Fund' to reward creators of worlds that drive high visits and retention.
  • The fund aims to boost content creation on Horizon Worlds and enhance its engagement metrics.
  • Meta's focus on Horizon Worlds has impacted developers of self-contained VR apps, leading to staff cuts and restructuring.
  • Many VR studios struggle due to shifting user preferences towards free-to-play models over paid apps.
  • Despite investing in VR content, Meta's shifting focus creates uncertainty for developers relying on the Quest platform.
  • Meta highlights the success of free-to-play VR titles like Gorilla Tag, signaling a trend towards this model.
  • The company maintains support for paid VR apps but faces criticism for platform changes affecting self-contained VR developers.

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