<ul data-eligibleForWebStory="true">Meta appoints Arun Srinivas as the managing director and head for Meta in India.He will assume the new role effective July 1 and report to Sandhya Devanathan.Srinivas will focus on business, innovation, and revenue priorities to serve partners and clients.He will strengthen strategic relationships with leading brands, advertisers, developers, and partners.Srinivas joined Meta in 2020 and was later promoted to lead the ads business in 2022.India is Meta's largest user base globally and a strategically important region for the company.Meta's India business saw strong financial performance in fiscal 2024.Net profit rose 43% year-on-year to Rs 504.93 crore.Revenue from operations increased 9.3% to Rs 3,034.8 crore.Gross advertising revenue reached Rs 22,730.7 crore.Sandhya Devanathan, Vice President (India and South East Asia), Meta, commented on Srinivas' appointment.Srinivas brings nearly 30 years of experience in consumer and enterprise leadership.India is a leading geography for developer adoption of Meta's Llama language models.Arun Srinivas will lead Meta's India charter and drive growth in the market.Meta and India are collaborating on AI adoption, WhatsApp, and Reels.Arun Srinivas's appointment represents a significant leadership move for Meta in India.