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Meta Brings Ads To WhatsApp After Long Delay
- Meta Platforms will start displaying ads on WhatsApp after 11 years of purchasing the app, initially without ads.
- Ads on WhatsApp will include status messages that users can click on to initiate a chat, resembling features from Facebook and Instagram.
- Advertisements will be presented under the Updates tab, distinct from private conversations.
- The ads will appear within the Status feature for sharing pictures, videos, and text that disappear after 24 hours, akin to Instagram Stories.
- Meta assured that users focused on messaging won't see the ads, and message content remains encrypted and is not utilized to personalize ad content.
- Personalized ads will be based on basic information like location, device, language, channels followed, and ad interaction, with more personalization for users linking WhatsApp to Facebook or Instagram.
- The Updates tab was introduced in June 2023 along with channels for mass messaging to followers, and administrators can pay for enhanced channel visibility.
- Channel operators can charge for exclusive content, with Meta taking a 10 percent fee.
- Meta, facing antitrust issues, disclosed over 3 billion monthly WhatsApp users and is challenged for the acquisition of WhatsApp and Instagram as anti-competitive.
- WhatsApp co-founders opposed ads and left Meta due to disagreements, with one co-founder backing the ad-free Signal app.
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