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Meta Considering Standalone App for Instagram Reels to Enhance Short-Form Video Experience

  • Meta is considering launching a standalone app for Instagram Reels.
  • The app, code-named 'Project Ray,' aims to enhance short-form video content and improve recommendations.
  • The standalone app would help simplify Instagram's main platform and eliminate redundant content features.
  • Meta's new strategy is also driven by the launch of the video-editing app Edits and potential absence of TikTok.

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