<ul><li>Meta is considering launching a standalone app for Instagram Reels.</li><li>The app, code-named 'Project Ray,' aims to enhance short-form video content and improve recommendations.</li><li>The standalone app would help simplify Instagram's main platform and eliminate redundant content features.</li><li>Meta's new strategy is also driven by the launch of the video-editing app Edits and potential absence of TikTok.</li></ul>

Meta Considering Standalone App for Instagram Reels to Enhance Short-Form Video Experience

Discover more