Meta is working with Alignerr to train AI chatbots named 'The Maestro of Movie Magic' to reach out to users unprompted on Messenger, WhatsApp, or Instagram, based on leaked documents reviewed by Business Insider.
The AI chatbots will send follow-ups within 14 days after a user initiates a conversation and if the user has sent at least five messages to the bot within that timeframe, as confirmed by Meta to TechCrunch.
Engagement with AI chatbots has potential risks; as seen with Character.AI, which is facing a lawsuit for the alleged involvement of one of its bots in the death of a 14-year-old boy.
Meta's deployment of AI chatbots aligns with Mark Zuckerberg's goal to combat loneliness, but revenue projections suggest significant monetization potential through advertising, subscriptions, and integration with products like Horizon VR.