Meta has hired Clara Shih, former CEO of Salesforce's AI, to lead a new organization building AI tools for businesses that use Meta's apps to reach consumers.
Meta aims to make cutting-edge AI accessible to every business through its new Business AI group.
The group will offer AI products made with Meta's Llama large-language models to businesses advertising and creating content on platforms like Instagram, Facebook, and WhatsApp.
The move signifies Meta's shift towards AI-generated content and potential monetization through AI tools for businesses.