Meta has introduced a new feature on Instagram called 'Trial Reels' to assist content creators in testing new content with non-followers.
The 'Trial Reels' feature allows creators to experiment with new ideas without immediate feedback from their existing followers.
Creators can activate the 'Trial' setting before publishing a reel, making it viewable only to non-followers.
After tracking engagement data and comparing the performance with previous posts, creators can decide whether to share the content with their followers or explore other options.