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Meta Invests $3.5 Bn in Ray-Ban Maker EssilorLuxottica SA

  • Meta has acquired a minority stake in EssilorLuxottica SA, the maker of Ray-Ban, with a reported investment of $3.5 billion to strengthen its presence in the smart glasses sector.
  • Meta purchased nearly 3% of EssilorLuxottica, with potential plans to increase its ownership to around 5% in the future.
  • The financial commitment aligns with the collaboration between Meta and EssilorLuxottica to develop AI-driven smart glasses, including the recently launched Ray-Ban glasses featuring integrated cameras and an AI assistant.
  • The partnership shows Meta's focus on enabling users to stay connected through voice commands and interact with various features, reflecting a growing trend towards wearable tech in work and leisure activities.

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