Meta has acquired a minority stake in EssilorLuxottica SA, the maker of Ray-Ban, with a reported investment of $3.5 billion to strengthen its presence in the smart glasses sector.
Meta purchased nearly 3% of EssilorLuxottica, with potential plans to increase its ownership to around 5% in the future.
The financial commitment aligns with the collaboration between Meta and EssilorLuxottica to develop AI-driven smart glasses, including the recently launched Ray-Ban glasses featuring integrated cameras and an AI assistant.
The partnership shows Meta's focus on enabling users to stay connected through voice commands and interact with various features, reflecting a growing trend towards wearable tech in work and leisure activities.