Meta is planning to monetize its generative AI assistant by showing product recommendations, ads, and offering a premium subscription service for additional functionality, according to Mark Zuckerberg.
Currently, the focus is on growing Meta AI's usage with an emphasis on scaling and deepening engagement for at least a year before building out the business aspect.
Zuckerberg aims for Meta AI to be the most used AI assistant globally and highlighted the importance of the recently introduced standalone app for attracting US users.
Meta's approach to monetizing the assistant aligns with its strategy for Threads, with efforts to enhance user engagement through recommendations systems and exploring AI models for content recommendations.