<ul data-eligibleForWebStory="true"><li>Meta is taking action against 'nudify' apps that create nonconsensual images using AI, suing one app maker and implementing measures to prevent similar ads.</li><li>Researchers and journalists have raised concerns about these apps, with reports of hundreds of ads on Meta's platforms promoting such services.</li><li>Crush AI, a prominent advertiser, ran thousands of ads on Facebook and Instagram for its nudify apps.</li><li>Meta has filed a lawsuit against Joy Timeline HK Limited, the company behind Crush AI, for circumventing ad review processes and repeatedly violating rules.</li><li>New technology has been developed to detect and remove ads for such apps, even if they don't show nudity, and to identify copycat ads faster.</li><li>Meta has expanded the list of safety terms and phrases to detect inappropriate ads and plans to collaborate with other tech platforms to curb abuse.</li><li>Along with nudify apps, Meta has faced issues with ads featuring celebrity deepfakes, leading to criticism from its Oversight Board for not enforcing rules effectively.</li></ul>

Meta is cracking down on AI 'nudify' apps

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