<ul><li>Meta is expanding access to omnichannel ads to more advertisers, incorporating features that guide shoppers to the nearest store with products in stock and surface discounts to encourage in-store visits.</li><li>Initial testing showed that advertisers using omnichannel ads experienced a 15% lower media omnichannel Cost Per Action (CPA) and a 12% higher media Return on Ad Spend (ROAS) compared to their usual campaigns.</li><li>A pilot campaign with Meta's omnichannel ads resulted in 3.5x higher purchase conversions and 4.3x higher ROAS compared to campaigns optimized solely for purchases.</li><li>Other AI-powered tools to be introduced in the coming months include Partnership ads and AI-powered Advantage+ catalogue ads.</li></ul>

Meta launches omnichannel ads to e-commerce and retail businesses

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