Meta Platforms has mandated SEBI registration verification for all securities and investment-related ads on Facebook, Instagram, and WhatsApp in India by July 31.
Advertisers can opt for alternate verification if SEBI registration is not required, with disclosures of verified information in the ads.
This mandate covers ads for financial products or services, while exemptions apply for certain types of ads like educational content about financial services.
The verification process is immediate for SEBI-registered advertisers and takes about two working days for non-registered individuals or organizations; the move is expected to impact social media influencers.