ASUS and Lenovo are among the first third-party mixed reality developers to adopt Meta's Quest OS, now rebranded as Meta Horizon OS.
ASUS's Republic of Gamers (ROG) brand is working on performance gaming headsets, while Lenovo is focusing on devices for productivity, learning, and entertainment.
Meta Horizon OS combines core technologies with a social presence-centered platform, targeting gaming, entertainment, fitness, productivity, and social interaction in mixed reality.
Meta encourages competition in hardware development and app creation, collaborates with Xbox for a limited-edition Meta Quest, and aims to make the Meta Horizon Store more open.