Meta is planning to open physical stores and hire retail workers to boost sales of hardware products like its smart glasses, inspired by Apple's retail strategy.
The internal communication reveals Meta's ongoing project to expand its retail footprint, with plans to hire retail employees for its stores.
Meta currently has one physical retail space, the Meta Store, on its campus in Burlingame, California, where customers can try out products like the Meta Quest VR headsets and Ray-Ban Meta Smart Glasses.
Meta CEO Mark Zuckerberg views the sales of over 1 million units of smart glasses last year as a strong start but aims for further growth, including the introduction of more AI-powered wearables.