Meta is reportedly planning to expand its retail presence beyond its first brick-and-mortar store, following an internal communication.
The expansion may include hiring retail staff and opening more physical stores, potentially mirroring Apple's retail strategy.
Meta currently operates a single permanent store in California and has experimented with pop-up stores in the past.
The retail focus is driven by the success of Ray-Ban Meta Glasses and competition heating up in the smart glasses market, with Google and Apple also entering the fray.