<ul><li>Meta has settled a lawsuit with human rights campaigner Tanya O’Carroll by agreeing not to track her data for targeted advertising.</li><li>O’Carroll argued that her right to object to the use of personal data for direct marketing should be respected by Meta.</li><li>The settlement sets a precedent for others to exercise the same right and protect their privacy.</li><li>It is possible that Meta may shift to a 'pay or consent' model in the UK, allowing users to either consent to tracking or pay for an ad-free experience.</li></ul>

Meta settles UK ‘right to object to ad-tracking’ lawsuit by agreeing not to track plaintiff

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