Meta has created two Super Bowl ads featuring Marvel actors to promote its Ray-Ban smart glasses.
A limited edition Super Bowl version of the glasses is being created, but it won't be available for purchase.
The limited edition glasses will be matte black Wayfarers with gold or team-colored lenses and a custom-etched case.
The success of the Ray-Ban smart glasses justifies the expensive Super Bowl ads, and Meta plans to release Oakley-branded smart glasses later this year.