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The Verge

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Image Credit: The Verge

Meta spends big to make its Ray-Ban glasses a true mainstream hit

  • Meta has created two Super Bowl ads featuring Marvel actors to promote its Ray-Ban smart glasses.
  • A limited edition Super Bowl version of the glasses is being created, but it won't be available for purchase.
  • The limited edition glasses will be matte black Wayfarers with gold or team-colored lenses and a custom-etched case.
  • The success of the Ray-Ban smart glasses justifies the expensive Super Bowl ads, and Meta plans to release Oakley-branded smart glasses later this year.

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