A naukri.com initiative
Pymnts
1M
411
Image Credit: Pymnts
Meta Testing Experiential Retail to Sell Ray-Ban Meta Smart Glasses
- Meta is conducting experiential retail tests to promote its Ray-Ban Meta smart glasses.
- The Meta Lab pop-up store in Los Angeles allows visitors to try out the glasses and experience AI features.
- The company is testing different types of retail setups, including pop-up stores and shop-in-shop concepts.
- The test results will inform Meta's future efforts in experiential first-party retail.
Read Full Article
24 Likes
For uninterrupted reading, download the app