<ul><li>Meta plans to reintroduce facial recognition technology to crack down on celebrity scam ads on Facebook and Instagram.</li><li>The system will compare faces in suspicious ads to public figures' profile pictures and block fraudulent ones.</li><li>Meta will delete facial data generated from ads for one-time comparison and won't use it for any other purpose.</li><li>Meta is also testing facial recognition for identity verification to regain access to compromised accounts.</li></ul>

Meta to use facial recognition to crack down on celebrity scam ads

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