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Meta’s AI Shopping Gamble Tests Virtual Retail

  • Meta, formerly known as Facebook, is working on an augmented reality (AR) headset that combines AI and AR to revolutionize the way consumers shop.
  • The AI-powered AR glasses will offer 3D product displays and style recommendations, allowing shoppers to try on virtual items before making a purchase.
  • Retail experts believe that integrating AI into personalized shopping experiences will enhance customer engagement and improve decision-making.
  • Meta aims to release a consumer version of the lightweight AR glasses, called Orion, in the next few years, featuring hand tracking, voice commands, and a neural interface wristband for control.

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