<ul data-eligibleForWebStory="true">Meta has launched Avatar Quests in Horizon Worlds, introducing interactive challenges, exclusive gear, and rare digital items.The quests transform avatars from being just for show to entities that can be built, evolved, and flaunted.Avatar Quests provide users with purpose by engaging them in activities like exploring secret areas and playing VR mini games.The addition of gamification through quests adds an addictive element and enhances user retention.Meta's timing in introducing Avatar Quests aims to address the issue of weak user retention in Horizon Worlds.These VR quests are designed to keep users returning by offering short, rewarding experiences.Meta has been enhancing its avatar technology in preparation for the launch of Avatar Quests.Beta testers have reported rewards ranging from superhero skins to limited-time fashion pieces for completing tasks.The rewards obtained from quests are not merely cosmetic but signify achievements within the metaverse.Avatar Quests provide structure, incentives, and motivation for users to engage and explore the virtual world.Meta's initiative with Avatar Quests signifies its learning from the gaming world and its rapid evolution in virtual reality.The article discusses Meta's introduction of Avatar Quests in Horizon Worlds, transforming the platform and enhancing user engagement.It highlights the benefits and incentives offered by Avatar Quests, such as exclusive gear and rewards for completing tasks.Avatar Quests aim to address the issue of weak user retention and provide a more immersive experience in Horizon Worlds.The newfound gamification element in Horizon Worlds through Avatar Quests represents Meta's progression in the virtual reality space.