EssilorLuxottica, the producer of Ray-Ban Meta smart glasses, has sold 2 million pairs since their October 2023 debut.
The company aims to produce 10 million Meta glasses each year by the end of 2026.
EssilorLuxottica sees the Ray-Ban Meta glasses as a shared platform ready to include third-party brands, and is expanding production capacity to meet the high demand.
Meta is also focusing on the development of AI-supported features and subscription services for the glasses, aiming to become a main digital platform.