<ul><li>Metasequoia, a company focused on optimizing and scaling businesses, has a simple yet elegant branding and visual identity.</li><li>The design features a unique blend of serif and sans-serif fonts, a playful color palette, and a minimalist logo symbolizing growth and progress.</li><li>The visual identity is extended across various applications, including business cards, lanyards, stationery, and clothing, ensuring brand consistency.</li><li>The use of environmental graphics, such as a large billboard, reinforces the brand's message and creates a strong visual presence.</li></ul>

Metasequoia: Branding and Visual Identity

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