Microsoft plans to launch its own web store following the recent court decision in Epic Games' litigation against Apple.
The decision by U.S. District Judge Yvonne Gonzalez Rogers has enabled Fortnite to return to the App Store with the ability for Epic Games to use its own payment system.
Microsoft aims to offer a similar experience for its Xbox mobile store, which was previously hindered by Apple's policies.
Microsoft wants customers to purchase and play games within the Xbox app and has already introduced the option to buy games and DLC in the Xbox mobile app, albeit with limitations due to App Store policies.