<ul><li>Microsoft publicly accused Google of running 'shadow campaigns' to undermine its business and influence cloud regulation in Europe.</li><li>Microsoft alleged that Google formed a group called the Open Cloud Coalition to tilt the regulatory landscape in favor of its own cloud services.</li><li>Google responded by stating its concerns with Microsoft's anticompetitive practices and the negative downstream effects they have on cybersecurity, innovation, and choice.</li><li>This accusation highlights the intensifying tensions between the two tech giants, as they compete in the cloud market where Microsoft has historically outperformed Google.</li></ul>

Microsoft just ramped up its cloud rivalry with Google by accusing it of 'shadow campaigns'

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