A naukri.com initiative
Windows
1M
425
Microsoft Store expands opportunities for Windows app developers
- Microsoft is enhancing the Windows developer platform through Copilot+ PC to provide opportunities for app developers to scale user acquisition strategies and create immersive experiences.
- The Windows app ecosystem has seen advancements in AI, productivity tools, creative applications, and partnerships with companies like Tencent.
- The Microsoft Store, which has over 250 million monthly active users, is considered a trusted and scalable PC distribution channel for both consumer and commercial devices.
- Microsoft is introducing new initiatives like free developer registration for individuals, the Microsoft Store FastTrack program for companies, and improvements in certification processes.
- Developers can now utilize the Microsoft Store Web Installer for a streamlined download experience, leverage Windows Search for app discovery, and create campaigns to promote their apps.
- Enhanced analytics tools like Acquisition Reports and Health Reports in Partner Center provide insights into app quality and user behavior for developers to optimize their apps.
- The Store is evolving by providing more intent-aware discovery through Windows Search and offering enterprise distribution via Intune for Win32 apps and AI apps.
- Developers can now participate in the App Campaigns program to create campaigns for their apps and games across Microsoft Store and other Microsoft surfaces.
- Overall, the new initiatives aim to make the Microsoft Store a more inclusive, accessible platform empowering developers to innovate and thrive on the Windows ecosystem.
- For more details and to join these programs, developers can visit the provided URLs and resources shared in the article.
Read Full Article
25 Likes
For uninterrupted reading, download the app