Microsoft introduced Copilot Vision, an AI-powered assistant that can guide customers in online shopping.
Copilot Vision helps shoppers compare products, understand features, and make purchases, potentially reducing abandoned carts and improving consumer satisfaction.
Businesses can bid for priority placements in Copilot Vision, allowing their products to appear as highlighted choices when AI makes recommendations based on user preferences.
Microsoft's experimental feature is its first AI browser companion designed to actively participate in users' web experiences and assist in various tasks.