Middle-market companies with $100 million to $1 billion in sales are seeing smaller AI-driven startups as formidable competitors in the services sector.
13% of middle-market product leaders now consider startups as their biggest competitive threat, a 2.6x increase from six months ago.
These smaller players have an advantage of being nimble and leverage AI to improve operations and drive innovation.
Innovation is key for middle-market firms to stay competitive, with technological advancements also emerging as a significant challenge.