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Mike Tyson vs. Jake Paul will be a big test for Netflix's live strategy

  • Netflix is venturing into live sports with the highly anticipated boxing match between Mike Tyson and Jake Paul on Friday.
  • This marks Netflix's biggest-ever live event, as the streaming giant aims to explore fresh avenues for growth.
  • Netflix recently announced an increase in its ad-supported subscription tier, reaching 70 million users.
  • The success of the Tyson vs. Paul event could be a significant boost to Netflix's advertising ambitions.

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